Jared talked about his side hustle using the Amazon Influencer Program, of which he has officially been a member for 30 days. Rank Logic offers users a better way to track their SEO performance. He talks about the challenges behind creating a plugin and preparing for the launch. In the Shiny Object Syndrome portion of the podcast, Spencer begins by talking about his new WordPress plugin, Rank Logic, which is now available. Then Spencer shared some reviews of the podcast on Apple Podcasts Reviews and asks people to leave a review and he will read your name and website on their next podcast episode. Listen in to hear more about their thoughts on this topic. The big question that Spencer and Jared ask is how this affects us as website owners and content creators. Tons of companies, large and small, have been paying for video ads and Google has been charging them but hasn’t been complying with the agreed characteristics of the ads and hasn't been transparent or accurate in how the videos are being displayed. This is relevant for content creators and niche site owners as they often have ads displayed through Ezoic, Mediavine, or AdThrive. Google is getting in hot water on YouTube and across the web as they haven’t been complying with the agreed characteristics of the ads they display on websites. Jared and Spencer then talked about more bad news for Google. Also, the fact that the Reddit debacle has got Google’s attention is great news for content creators and bloggers. Spencer also shared his thoughts about Google’s plans with its search generative experience, as it's clear that people want well-researched human reviews in the search results. Jared and Spencer discussed how bloggers who provide unique human perspectives and hands-on experiences can benefit from this change, highlighting the importance of honesty, expertise, and authenticity in search results.
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